When developing the architecture and design of a great website, I take all the following into account:
Type of website
- What type of website do you want?
- What are its goals for success?
- What are the required features?
Design Elements / Look and Feel
- Do you have an existing corporate logo and/or marketing materials I can work from?
- Are there websites that you admire (or don’t like)?
- Colors that you want or don’t want?
- What are your competitors doing (right or wrong) – can we learn by example?
Content/Size/Scope of website
How many sections do you want/need? Some common sections that almost all websites have (or should!) include:
- About Us (Company, Founders, Partners)
- What’s New? Company news, industry news, op-ed observations
- Products/Services (what we do, what we sell)
- Case Studies/ Success Stories/ Portfolio
- Client List/Testimonials
- Relevant Tips or Resources (online newsletter, free info)
- Contact Us (incl. driving directions, email/feedback form)
- Career Opportunities
- In The News (good public relations)
Each section could be one page, or multiple pages, depending on the depth of content provided. On the web, people want information—the more the better, as long as it is relevant to what they are trying to do. Don’t fill up your site with fluff pieces; do put great content that answers questions and builds expertise and credibility. This also makes the search engines very happy, which leads to better rankings and more traffic.
I provide a base content management system (WordPress) so you can update all your website pages as you wish, add new items, delete content – it’s all under your control.
Beyond the basics, you may need other features, which I’d have to price out for you:
- Fill-in forms (contact us, registrations, reservations, etc)
- Slide shows and galleries for product photos
- File uploads and download tracking (PDF distribution)
- Members-only area
- Social networking (Facebook page/integration, Twitter account/integration, other sharing sites like Instagram, Pinterest, LinkedIn?)
Is your bad website costing you too much?
If you’re not getting the traffic or conversion (new business leads) that you need from your website, then get in touch with me. I’ll review your website for a variety of issues: design, speed, search engine optimization, traffic flow, mobile-readiness, usability and clear call to action. You’ll get the good, the bad and the ugly – it’s only by breaking some eggs can we make a great omelet.
Your bad website may be holding your business hostage – get rescued today!