Aside from the search engines, you need to develop an Internet marketing plan to get the word out about your website. Kevin Costner aside, “If you build it, they will come,” is not a valid strategy for website promotion.
Remember, a great website is part receptionist, part brochure, part storefront for your business, active 24/7. You need to treat the marketing of your website with the same seriousness and effort as you would a brick-and-mortar business.
Some possible ways to market your website:
- Good, solid content for your site – inform, entertain, engage!
- Writing your own newsletter or blog that is of interest to your clients, and encouraging them to sign up for it on your website. Forward it to friends and associates, and hope that they in turn forward it along (known as viral marketing).
- Direct mail, both real-world and email-based. However, AVOID SENDING OUT SPAM! If someone did not ask for your email explicitly (via a signup form with double-opt-in), you’re spamming them!
- Set up a Facebook for Business page, custom brand it and tie your website updates to your Facebook wall. Do the same thing with Twitter, Google+ and LinkedIn. Let your content be ‘write once, post to many places’ and leverage your hard work.
- Make sure every object that leaves your office has your web address on it: business cards, letterhead, envelopes, invoices, faxes, packing slips, small children, promotions, flyers, boxes, tags, delivery trucks, uniforms – everything! (ok, except the kids).
Is your bad website properly promoting you?
If you’re not getting the traffic or conversion (new business leads) that you need from your website, then get in touch with me. I’ll review your website for a variety of issues: design, speed, search engine optimization, traffic flow, mobile-readiness, usability and clear call to action. You’ll get the good, the bad and the ugly – it’s only by breaking some eggs can we make a great omelet.
Your bad website may be holding your business hostage – get rescued today!