My last post introduced the idea of a “Content Management System” (or “CMS” in its geeky abbreviated form) for your website along with responsive design.
Understanding how a website works is important for you to understand how a CMS can help your organization save time, money and effort.
In the 1990s, people like me and other web pioneers manually created each web page. Our work was the equivalent of opening up a blank screen and starting from scratch for each page. If a website had a blue background, we wrote code to create that blue background on every page. If someone decided to change the background from blue to green, we had to load each page separately and write different code so that the background was green.
The process was horribly inefficient.
But the background color of a webpage wasn’t the only thing that could change. Anything from a logo to menus to the copyright notice was manually created.
Imagine this: in the very early days, we had to spend time each January updating every page on every website we managed to reflect the new year’s copyright date.
The CMS changed all of that by automating much of the programming. With a CMS and other programming innovations, changing the background color meant writing the new code in only one place.
The most important innovation the CMS brought to web developers was the ability to automate common elements on a website like a new menu item or repeating content from a blog on the front page and the side. You still needed a good web developer and designer to write good code and create appropriate designs, but now those developers and designers were not spending so much time repeating the same codes on the same site as if they were working on an assembly line.
Most modern CMS programs even have a content creation section that feels somewhat like a word processing program. The person writing the content doesn’t need to worry about code and function. The text is written, maybe some fields are filled in or photos uploaded and that’s it.
Properly set up, a CMS builds the web pages on demand like a virtual Lego creator puts together blocks to make a whole. The CMS finds the header, gets the logo, assigns colors, takes the content someone just typed, adds the footer and displays the page–all in the blink of an eye, and all without a developer having to write each page.
The time and money savings are dramatic and business changing. Innstead of worrying about each page, and all the proper code that browsers and search engines need, an organization only needs to create great content. The CMS takes care of formatting and consistently branding the pages.
Maintenance costs for those webpages plummet to near zero, content can be updated in minutes, and you don’t have to worry about broken pages since the CMS programmed by the developer is taking care of the details.
Hiring an expert CMS designer & developer means that they can take your branding and your voice, and create a hand-crafted responsive design (or ‘theme’) that is unique to your organization, and write the proper codes to always create responsive, great-looking websites that serve up your content. The pages can be seen on any device from phones to desktop computers and you never have to worry about how each page is created.
Are you still maintaining your websites by hand, modifying and uploading each page manually? Then you need the Rescuer of Websites!
If you’re spending too much time updating your own website, or waiting long periods for your ‘webmaster’ to do it, then get in touch with me. I’ll review your website for a variety of issues: design, speed, search engine optimization, traffic flow, mobile-readiness, usability and clear call to action. You’ll get the good, the bad and the ugly – it’s only by breaking some eggs can we make a great omelet.
Your bad website may be holding your business hostage – get rescued today!