A reader sent in this scenario:
My original website has been up for a few years now. When I asked my webmaster about creating a mobile website (after being told time and time again by my customers that my website looked terrible on their smartphones), she talked me into having her build a second website that was specifically for smaller devices (phones and tablets). While this other website does work on the smaller screens, it doesn’t look much like my regular site, except for my logo and colors, and certain features and pages are missing. And now my customers are saying this is very confusing to them, plus I have the extra expenses for 2 websites to be kept up to date!
Where did I go wrong?
Signed, Seeing Double (expenses, not traffic)
Well, Seeing Double, what I see is a major pain point – two websites, out of synch and out of touch with your customer base. The advice you received was simply bad – there’s no need for two websites (and the extra costs that go with maintaining two homes for your website content). You were led down a bad path by your ‘webmaster’, either from their greed (extra billables!) or their ignorance (I don’t know how to make a website responsive, so I’ll sell them this other service). Probably a bit of both.
The better advice would have been to use your budget to retro-fit your current site (and perhaps freshen the design while you’re at it) to be mobile-aware with a responsive website design.
A responsive site can reconfigure itself to display nicely on just about any smaller-than-a-PC device that connects to your website. Aside from making your mobile customers happy, you save money by having only one website to maintain and update. The same content and features are available to any visitor, and there’s no confusion as to ‘what can I do on this platform’?
And, as of April 21, 2015, Google is ‘demanding’ that websites be responsive, or their rankings in search results will suffer. So there’s that.
On a related note, I’ve been talking about maintaining one set of features and content. Next time, we’ll continue on that thread, by exploring the idea of a Content Management System (or CMS, for short).
A CMS gives you the means to log into your website, update (or add new) content, and see that new content appear instantly on your website, all without knowing any web programming ‘stuff’. You save money by not having to rely on a webmaster for day-to-day updates, and you can make changes whenever you wish (no more waiting days, weeks or worse for slow-moving webmasters to get around to your updates).
Combining a CMS with Responsive Design is a powerful, money-saving combination – one worth exploring more!
Is your non-responsive website costing you clients?
If you’re not getting the traffic or conversion (new business leads) that you need from your website, then get in touch with me. I’ll review your website for a variety of issues: design, speed, search engine optimization, traffic flow, mobile-readiness, usability and clear call to action. You’ll get the good, the bad and the ugly – it’s only by breaking some eggs can we make a great omelet.
Your bad website may be holding your business hostage – get rescued today!