So how else can I promote my website?
Aside from the search engines, you need to develop an Internet marketing plan to get the word out about your website. Kevin Costner aside, “If you build it, they will come,” is not a valid strategy for website promotion.
Remember, a great website is part receptionist, part brochure, part storefront for your business, active 24/7. You need to treat the marketing of your website with the same seriousness and effort as you would a brick-and-mortar business.
Some possible ways to market your website:
- Good, solid content for your site - inform, entertain, engage!
- Writing your own newsletter or blog that is of interest to your clients, and encouraging them to sign up for it on your website. Forward it to friends and associates (known as viral marketing).
- Make it easy for website visitors to add your website to various social networks and engines (Delicious, Digg, Reddit, StumbleUpon and many others.)
- Direct Mail, both real-world and email-based. However, AVOID SENDING OUT SPAM! If someone did not ask for your email explicitly (via a signup form with double-opt-in), you're spamming them!
- Find blogs and other website where you can submit content, leave relevant comments, posts or even advertise to their target audience, which should be similar to your desired audience—find your market niche and let them know you are here.
- Write articles of interest, and submit them to various online article websites, with links back to your website.
- Make sure every object that leaves your office has your web address on it. Business cards, letterhead, envelopes, invoices, faxes, packing slips, small children, promotions, flyers, boxes, tags, delivery trucks, uniforms - everything! (ok, except the kids).
frequently asked... and answered
What is the initial cost for a great website? How do you figure out the cost of a great website? What other website costs should I budget for? How long will it take to create a great website? How much effort should I expect to contribute? Once the website is up and running, then what? What if I want to sell products on my website? How can I get my website listed in the search engines? So how else can I promote my website? How can I tell how many visitors have been to my website? What's the deal with these really cheap web designers? What about those free web hosting sites? Are they worth it? My brochure designer now does websites. Should I use them? How to live happily with a great website designer How to drive your website designer nuts! If architects had to work like web designers...Are you ready for a great website?
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